Liz and I have been in and out of meetings all week, sourcing new clients, shaking things up, getting down to business. Power lunching. Doing all kinds of entrepreneurial things.
Our clients are all really different. It gets me thinking about specialization. One said to me yesterday that he respects specialists "I'm a specialist in my area, you're a specialist in yours." And maybe that's true, but I've always considered myself a Jack-of-all-Trades (not a master of none, I'm a certified Master of Arts for what it's worth). I wonder if it's possible to specialize in being a Jack of all Trades. They used to call that being a "Renaissance Man" or woman as the case may be.
I think there's a great deal of value in being able to work across disciplines. Specialization is great for factory workers, but to be successful beyond performing a repetitive task don't you need a broad skill set? That's an over-simplification of specializtion, granted, but that's my point.
We specialize in a field; but what, dear reader, defines a field in the fractured, post-modern economic landscape?
I have to run off to another meeting this afternoon, but I'll return to this question in the future.
In other news: Pink Elephant "designed" a radio ad that's airing on 91.5 the Beat starting today! It's our first foray in broadcast media in a while, and we'd love to know what you think of the Just Between Us "Summer's Revenge" spot.
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