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Absolut Balls
It's pretty brave (and awesome) when a company launches a 4 month campaign removing all labels from their product. Unfortunately, you won't see this in your local LBCO. The campaign is exlusive to retail store Nuance in Sweden, but I'm curious, if it was available in Canada, do you think you would have been able to recognize the brand? Of course you would. This company has such a strong, well established brand identity and bottle shape that they can easily do stunts like this. Props.The Absolut Company global travel-retail director Anders Olsson says: In an Absolut world there are no labels. No one is judged on the basis of prejudice, and everybody is encouraged to be who they really are. Seeing beyond stereotypical labels makes the world more vibrant, diverse and respectful.
It's pretty brave (and awesome) when a company launches a 4 month campaign removing all labels from their product. Unfortunately, you won't see this in your local LBCO. The campaign is exlusive to retail store Nuance in Sweden, but I'm curious, if it was available in Canada, do you think you would have been able to recognize the brand? Of course you would. This company has such a strong, well established brand identity and bottle shape that they can easily do stunts like this. Props.
I'm calling a 'McLuhan' on this one ("media is the message"). The bottle is their de facto label. Absolut has done such an amazing job in building brand awareness that to remove the text label from their product will likely only solidify the company as a concept in addition to a purveyor of potato-based spirits.
ReplyDeleteTakes No Name branding up a notch or two. Good find, Cass.
Yeah, that's just awesome.
ReplyDelete